Joe Friel has trained endurance athletes since 1980. His clients include elite amateur and professional road cyclists, mountain bikers, triathletes, and duathletes. They are located around the globe from Belgium to the Caribbean, from British Columbia to Florida, and from Boston to Los Angeles.

The author of The Cyclist's Training Bible (VeloPress) and the soon-to-be-released Cycling Past 50 (Human Kinetics) and The Triathlete's Training Bible (VeloPress), he holds a masters degree in exercise science.

National (USA) magazines such as Inside Triathlon and VeloNews, run his monthly training columns, and he contributes feature stories to publications such as Performance Conditioning for Cycling and Masters Sports. He has written a weekly fitness column for the Fort Collins Coloradoan newspaper since 1981.

He conducts workshops around the country on training and racing for endurance athletes and provides consulting services for corporations in the fitness industry.

Joe is also an age-group competitor. He is a Colorado State Triathlon Champion in his age group, a Rocky Mountain region and Southwest region duathlon age-group champion, and has been named to an All-American team every year since 1991. A member of the USA Triathlon Federation's national teams in 1993, 1994 and 1996, he is a top-five contender in world-class events. He also competes in road-running races and USCF time trials.

From his home at the foot of the Rocky Mountains in Fort Collins, Colorado, Joe enjoys mountain biking in the foothills with wife Joyce, lake swimming with friends, and hiking and cross-country skiing on mountain trails with son Dirk - a professional bike racer.

Joe Friel can be reached for information on coaching, speaking, or consulting services by email at Some of his training stories are archived at